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Ricardo Vanegas
Feb 35 min read
Navigating Uncertainty: A Path to Revenue Growth for Middle-Market Firms
Middle-market firms lose 4.4% of revenue to uncertainty. Learn its causes & actionable strategies to turn challenges into growth drivers.
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Ricardo Vanegas
Jun 11, 20243 min read
Deciphering the Art of Customer Segmentation
Customer segmentation is dividing a customer base into distinct groups with common needs, behaviors, or demographics. By understanding...
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Ricardo Vanegas
Jun 5, 20242 min read
"Uncovering the Core Goals: What is the Purpose of Marketing Management?"
In the realm of business management consulting, effective marketing strategies play a pivotal role in shaping success. The G-STICK...
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